PAOLA TRIMARCO "GUCCI-Business in Fashion-" Penguin Readers 2001

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“GUCCI-Business in Fashion-” written by PAOLA TRIMARCO Penguin Readers 2001.
This book is a story of “GUCCI”, one of the most famous brand companies.

Although I have never owned a GUCCI product, the cool cover design
of this book caught my eye at the book store, and I was tempted to buy it.
This (temptation to buy at first sight) is called “JAKEGAI” in Japanese :-P.

The book was about how the GUCCI brand started off, and how it is managed today.
I was especially interested in the start for the GUCCI as a bland.

GUCCI’s first store was very small and had no original logo.
It took a long while for the GUCCI GG logo from a shape of a stirrup.
I was astonished by the amount of time it takes to establish a brand.

Reading this book gave me a fresh view of my own brand “MAROMARO”.
It’s a tiny enterprise, but even GUCCI was so in the past ;-).

check the amazon

2004 4/1
洋書、ブランドマネイジメント、English
まろまろヒット率3

annotation; this readingdiary was assisted by maropro.

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