LOVENABE@boring virus mails.
“GUCCI-Business in Fashion-” written by PAOLA TRIMARCO Penguin Readers 2001.
This book is a story of “GUCCI”, one of the most famous brand companies.
Although I have never owned a GUCCI product, the cool cover design
of this book caught my eye at the book store, and I was tempted to buy it.
This (temptation to buy at first sight) is called “JAKEGAI” in Japanese :-P.
The book was about how the GUCCI brand started off, and how it is managed today.
I was especially interested in the start for the GUCCI as a bland.
GUCCI’s first store was very small and had no original logo.
It took a long while for the GUCCI GG logo from a shape of a stirrup.
I was astonished by the amount of time it takes to establish a brand.
Reading this book gave me a fresh view of my own brand “MAROMARO”.
It’s a tiny enterprise, but even GUCCI was so in the past ;-).
２００４ ４／１
洋書、ブランドマネイジメント、English
まろまろヒット率3
annotation; this readingdiary was assisted by maropro.